MyTourism: Get Open Ready
The Get Open Ready course is designed to help businesses across Northern Ireland understand and maximise the economic opportunities presented by The Open.
Get started on your E-Learning journey at MyTourismNI
From Fairways to Global Impact: The Story of The 153rd Open
Royal Portrush once again took centre stage on the global sporting scene as host of The 153rd Open in July 2025, delivering one of the most successful sporting events ever staged in Northern Ireland and showcasing the region to a truly global audience.
The Open 2025 attracted a record 278,000 spectators to the North Coast, with almost 60% visiting from outside Northern Ireland, delivering substantial benefits for the region's tourism industry and local economy.
The stunning backdrop of Royal Portrush and the wider Causeway Coast was showcased to millions of viewers around the world, placing Northern Ireland's world-class golf, tourism and hospitality offering firmly in the global spotlight. Audiences witnessed not only breathtaking landscapes and championship golf, but also the warmth of the region's renowned Giant Spirit welcome.
Beyond the action on the course, The 153rd Open generated more than £280 million in economic and destination marketing benefits, further enhancing Northern Ireland's reputation as a leading destination for tourism, golf and major events.
Below, you can explore a range of resources developed to help tourism and hospitality businesses prepare for and maximise opportunities arising from The 153rd Open, including the industry toolkit, webinar recordings, e-learning modules, case studies and accommodation guidance.
Are you Ready For The Open Toolkit
Getting your business ready for The 153rd Open:
Previous Webinars
If you missed our webinars ahead of The 153rd Open you can view again here.
E-Learning
In addition to the toolkit updates and assets available, our 'Get Open Ready' course on MyTourismNI, our E-Learning platform helped businesses prepare. Not only was is designed to help will businesses prepare for The Open but enhance understanding about visitor demographics and golf tourism trends to help attract visitors in the golf market beyond this year.
Accommodation
Are you considering offering accommodation or want to find out more.
Golfers Welcome Scheme Case Study - Blackrock House, Portrush
Blackrock House is a 5* Bed & Breakfast located in the seaside resort town of Portrush and just over 1 mile away from Royal Portrush Golf Club. Proprietor, Nicola Neill, talks about how she caters for the golf market and attained Tourism NI’s ‘Golfers Welcome’ accreditation.
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Once you have created your account you will also be able to access our E-Learning platform, manage your discovernorthernireland.com listing and see content more relevant to your business sector.
Legacy video - 2019
The sell-out event in 2019, saw 237,750 golf fans in attendance, set a record for a championship staged outside St Andrews at the time. The return of The Open to Northern Ireland is already highly anticipated. Check out our highlights video from The 148th Open.
Marketing Assets
Tourist Information
