Tourism Performance Statistics

Tourism 360° Performance Update

The Tourism 360° Performance Update summarises the latest available research and insights including Northern Ireland hotel performance, Tourism NI's analysis of digital data sources and more.

To view the Tourism 360° Performance Update reports in full, please click below:

• Tourism 360° Performance Update - July 2026
• Tourism 360° Performance Update - March 2026
• Tourism 360° Performance Update - December 2025
• Tourism 360° Performance Update - September 2025
• Tourism 360° Performance Update - April 2025
• Tourism 360° Performance Update - December 2024
• Tourism 360° Performance Update - May 2024
• Tourism 360° Performance Update - November 2023
• Tourism 360° Performance Update - August 2023

NI Annual and Quarterly Tourism Performance

Summary reports published by Tourism NI

Annual and Quarterly Tourism Performance Statistics are published by the Northern Ireland Statistics and Research Agency (NISRA) and the Central Statistics Office (CSO). Tourism Northern Ireland produces reports to provide an overview of these and other statistics, together with industry sentiment. 

Annual Statistics

Full year 2025 figures released by the Northern Ireland Statistics and Research Agency (NISRA) relating to overnight trips taken in Northern Ireland (NI) are presented below.

Data for January to December 2025 indicates strong growth in overnight tourism performance, driven largely by the island of Ireland markets.  Overall, increases are evident for trips and expenditure, alongside more modest growth in nights, with NI’s food and drink offering as well as world class attractions highlighted as key influences driving visits. Holiday and business trips experienced the largest increases, with those visiting friends/relatives similar to 2024 levels. 

The proportion of overnight trips taken outside Belfast in 2025 (70%) was on par with 2024 (69%). 

Looking ahead to 2026, Northern Ireland tourism started the year with good underlying momentum in hotel performance and overall visitor sentiment, however consumer confidence fell sharply in April as households braced for rising costs and a more uncertain economic outlook. Performance remains volatile amid geopolitical instability, with consumer decision-making remaining sensitive to cost and confidence, bringing opportunities and threats for NI tourism.

Previous reports: