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Business Guidance
Food & Drink
When developing your menu and creating a signature dish there are some questions you should consider before deciding on your local food and drink offering
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In recent years, food has become a main motivation for travellers when choosing their destinations. Travellers are spending more time and more money on unique food & drink experiences.
Visitors are increasingly interested in where ingredients & produce originates and are keen to enjoy local specialities that are unique to Northern Ireland.
If you are thinking about starting a tourism business or have recently commenced your new venture journey, these guides can help you build a strong foundation to develop and grow.
Buying locally sourced produce offers seasonal surprises on your menu that evoke a sense of place & highlight honest & traceable Northern Irish food.
Read Tourism NI's hints & tips for optimising hospitality (restaurants, pubs &bars) supply chains in Northern Ireland during a period of uncertainty & challenge
Develop your key signature dish using locally sourced ingredients, as small tweaks in the descriptions can unlock richer stories of local and community support
Visitor Insights
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The Northern Ireland - Embrace a Giant Spirit brand reflects who we are and defines both the experiences we offer visitors and the way we communicate them.
Responding to the modern food trends will allow your business to remain relevant and appealing.
Find out how to create and manage your tourism product on our consumer website discovernorthernireland.com.