15 Jan 2026

AI Check In - Transform Your Analytics with AI: From Data to Decisions

Tourism NI hosted a digital webinar on Thursday 15th January as part of our ongoing AI in Tourism webinar series. Following the success of our previous sessions, we were delighted to welcome back AI expert Ciaran Connolly from ProfileTree. This series supported our newly launched AI in Tourism e-learning modules on the MyTourismNI platform.

Want to finally make sense of your marketing data? This interactive workshop  showed you how AI can transform raw analytics into meaningful business insights. Ciaran demonstrated how tools like ChatGPT can help you interpret Google Analytics and metadata, create instant performance reports, and identify what’s truly driving your bookings.

We explored how AI can help you better understand the visitor journey, spot opportunities for growth, and analyse competitor activity — all without needing technical expertise.

By the end of watching this session, you’ll leave with practical AI prompts and templates to help you uncover the story behind your numbers and make smarter, faster marketing decisions. 

Who should Watch? 

This webinar is open to anyone working within the NI Tourism & Hospitality industry who would benefit from expanding their understanding of AI, particularly its application in analytics. 

This event was delivered as part of Tourism NI’s ongoing Tourism Enterprise Development (TED) Programme.

Webinar Recording:

Supporting Documents: